GRAMMY
AFTER PARTY
2023
Universal Music Group’s “Music Is Universal” transforms Grammy season into a moment where emerging voices and established artists share the same stage. It’s a celebration of music at its most authentic: live performances, intimate listening sessions, and real connections between artists and fans. We crafted the visual identity that would thread through this experience – a custom logo, digital invites, and event animations.
EVENT
identity
Universal
Music Group
Our designs embrace the sweet spot between precision and warmth. Bold, clean typography meets fluid color gradients – creating something that feels alive and human. These flowing colors aren’t only decorative; they capture that moment when music moves through a crowd, connecting everyone in the room.
The identity lives across screens and spaces, each application thoughtfully considered. While the logo stands strong in its simplicity, motion brings an organic energy to the design – much like watching a new artist step into the spotlight.
The design speaks the language of contemporary music culture – bold yet refined, accessible yet elevated. Every element serves the central purpose: putting emerging talent in focus.
